Utilizing social media has become an essential component in managing a school district’s online reputation. With the rise of social media usage and the increased access to information through the internet, it is crucial for school districts to have a strong online presence and to monitor their reputation on social media platforms. Parents, even students, teachers as well as stakeholders, all of them would have at least one of the top five social media platforms. They also surely spend most of their free time scrolling through those apps that’s why it is very important that you utilize any, if not all, of those platforms to control what they read about your district.